VV 46 – The 4 Ps of the Marketing Mix (Part 2)

In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.

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VV 45 – The 4 Ps of the Marketing Mix (Part 1)

In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.

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VV 44 – HR & Human Resources Management 1

In this Video Vocab lesson, we’ll look at vocabulary related to human resources. Human resources, or HR, is concerned with talent management and staff development. This may involve performance appraisals as well as learning and development to improve employees’ proficiencies. Employees may develop through on-the-job training as well as coaching. We’ll also cover equal opportunity initiatives and leadership development.

Download Video: VV 44 – Human Resources (Part 2)

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