VV 54 – Technical English: Artificial Intelligence

In this lesson, we’ll look at business English vocabulary related to artificial intelligence or AI.

Artificial intelligence includes machine learning, which may rely on neural nets for deep learning and use complex algorithms. AI also includes autonomous applications and machines such as bots, which use natural language processing for interaction.

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VV 38 – Vocabulary: Internet Marketing 2

Learn English vocabulary related to search engine marketing, or SEM. Companies use SEO, or search engine optimization, to improve a web page’s SERP position. This involves activities such as link building as well as on-page optimization, in which advertisers use keywords to attract search engines. Accepted approaches to SEO are referred to as White Hat SEO and attempts to trick search engines are called Black Hat SEO.

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VV 37 – Vocabulary: Internet Marketing 1

In this lesson, we look at English vocabulary related to Internet marketing. One of the most common approaches to Internet marketing is PPC, or pay per click advertizing, with ads displayed on websites organized into content networks. The ads are sold by CPC, or cost per click, to advertisers, who hope for a high CTR, or click-through rate. The ads are linked to landing pages, intended to encourage visitors to make a conversion. To measure effectiveness, advertisers use analytics software to determine the CPA, or cost per acquisition.

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