VV 46 – The 4 Ps of the Marketing Mix (Part 2)

In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.

Download Video: VV 46 – Marketing Mix (Part 2)

Members: Study Notes | Online Quizzes | MP3 Audio

VV 45 – The 4 Ps of the Marketing Mix (Part 1)

In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.

Download Video: VV 45 – Marketing Mix (Part 1)

Members: Study Notes | Online Quizzes | MP3 Audio

VV 38 – Vocabulary: Internet Marketing 2

Learn English vocabulary related to search engine marketing, or SEM. Companies use SEO, or search engine optimization, to improve a web page’s SERP position. This involves activities such as link building as well as on-page optimization, in which advertisers use keywords to attract search engines. Accepted approaches to SEO are referred to as White Hat SEO and attempts to trick search engines are called Black Hat SEO.

Download Video: VV 38 – Internet Marketing 2

Members: Study Notes | Online Practice