In this lesson Video Vocab, we’ll look at business English vocabulary related to product management.

In many companies, product managers help promote a product. Companies do market analysis as well as competitive research in order to develop a business case for a product. A product roadmap lays out the plan for developing a product, including the go-to-market strategy and the product launch.

Download Video: VV 55 – Product Management

Premium Members: PDF Transcript | Quizzes

The post VV 55 – English for Marketing: Product Management appeared first on Business English Vocabulary :: Video Vocab.

In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.

Download Video: VV 46 – Marketing Mix (Part 2)

Members: Study Notes | Online Quizzes | MP3 Audio

The post VV 46 – The 4 Ps of the Marketing Mix (Part 2) appeared first on Business English Vocabulary :: Video Vocab.

In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.

Download Video: VV 45 – Marketing Mix (Part 1)

Members: Study Notes | Online Quizzes | MP3 Audio

The post VV 45 – The 4 Ps of the Marketing Mix (Part 1) appeared first on Business English Vocabulary :: Video Vocab.

Learn English vocabulary related to search engine marketing, or SEM. Companies use SEO, or search engine optimization, to improve a web page’s SERP position. This involves activities such as link building as well as on-page optimization, in which advertisers use keywords to attract search engines. Accepted approaches to SEO are referred to as White Hat SEO and attempts to trick search engines are called Black Hat SEO.

Download Video: VV 38 – Internet Marketing 2

Members: Study Notes | Online Practice

The post VV 38 – Vocabulary: Internet Marketing 2 appeared first on Business English Vocabulary :: Video Vocab.

In this lesson, we look at English vocabulary related to Internet marketing. One of the most common approaches to Internet marketing is PPC, or pay per click advertizing, with ads displayed on websites organized into content networks. The ads are sold by CPC, or cost per click, to advertisers, who hope for a high CTR, or click-through rate. The ads are linked to landing pages, intended to encourage visitors to make a conversion. To measure effectiveness, advertisers use analytics software to determine the CPA, or cost per acquisition.

Download Video: VV 37 – Internet Marketing 1

Members: Study Notes | Online Practice

The post VV 37 – Vocabulary: Internet Marketing 1 appeared first on Business English Vocabulary :: Video Vocab.

In this lesson, we continue our look at and collocations related to sales management. Sales is one of the keys to business success. We often hear the word sales combined with other words, such as quota, commission and territory. These ideas are all related to the work of a salesperson, who may be focused on business to consumer sales, or on business to business sales, which we often refer to as B2C and B2B.

Download Video: VV 36 – Sales Management 2

Members: Study Notes | Online Practice

The post VV 36 – Sales Management (Part 2) appeared first on Business English Vocabulary :: Video Vocab.

In this Video Vocab lesson, we look at vocabulary and collocations related to sales management. A sales force is made up of sales reps who try to identify leads with potential customers called prospects. A sales rep must qualify these prospects as they move down the sales funnel. At the end of the funnel, a rep hopes to close a sale, or make a deal.

Download Video: VV 35 – Sales Management 1

Members: Study Notes | Online Practice

The post VV 35 – Sales Management (Part 1) appeared first on Business English Vocabulary :: Video Vocab.

In today’s ESL video Vocab lesson is the second of a two-part series on Business English vocabulary related to marketing and branding. In the last episode, we focused on developing a brand. Today, we’ll look at ways to make a brand successful.

Subscribe to Video Vocab TV in iTunes and receive a free copy of the study notes for VV 18 & 19:
http://itunes.apple.com/us/podcast/video-vocab/id363384247

Download: VV 19 Marketing: Branding (Part 2)

Members: Study Notes | Online Practice| MP3 Audio

The post VV 19 – Marketing Vocabulary – Branding (Part 2) appeared first on Business English Vocabulary :: Video Vocab.

Today’s episode is the first of a two-part Video Vocab series on business vocabulary related to marketing and branding. In part one, we’ll focus on the essential elements of establishing a successful brand.

Download the video: VV 18 – Branding (Part 1)

Members: Study Notes | Online Practice| MP3 Audio Only

The post VV 18 – Marketing: Branding (Part 1) appeared first on Business English Vocabulary :: Video Vocab.

This ESL video lesson introduces 10 commonly used English vocabulary words related to marketing:
Marketing, Advertising, Brand, Launch, Consumer, Market research, Brand Identity, Public Relations or PR, Position and Campaign.

Download: VV03 – Marketing

Premium Members: Study Notes

The post VV 03 – Introduction to Marketing Vocabulary appeared first on Business English Vocabulary :: Video Vocab.