VV 45 – The 4 Ps of the Marketing Mix (Part 1)

In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.

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