In this lesson, we’ll look at business English vocabulary related to artificial intelligence or AI.

Artificial intelligence includes machine learning, which may rely on neural nets for deep learning and use complex algorithms. AI also includes autonomous applications and machines such as bots, which use natural language processing for interaction.

Download Video: VV 54 – Artificial Intelligence

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Learn English vocabulary related to search engine marketing, or SEM. Companies use SEO, or search engine optimization, to improve a web page’s SERP position. This involves activities such as link building as well as on-page optimization, in which advertisers use keywords to attract search engines. Accepted approaches to SEO are referred to as White Hat SEO and attempts to trick search engines are called Black Hat SEO.

Download Video: VV 38 – Internet Marketing 2

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In this lesson, we look at English vocabulary related to Internet marketing. One of the most common approaches to Internet marketing is PPC, or pay per click advertizing, with ads displayed on websites organized into content networks. The ads are sold by CPC, or cost per click, to advertisers, who hope for a high CTR, or click-through rate. The ads are linked to landing pages, intended to encourage visitors to make a conversion. To measure effectiveness, advertisers use analytics software to determine the CPA, or cost per acquisition.

Download Video: VV 37 – Internet Marketing 1

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This Video Vocab lesson is the second of our two-part series on Business English vocabulary related to Internet technologies. In our last episode, we looked at the basic tools and concepts behind Web 2.0. In this lesson, we’ll focus on the programming of websites and web-based applications.

Download Video: VV 25 – Internet Technologies 2

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This Video Vocab lesson is the first of a two-part series on Business English vocabulary related to Internet technologies. In part one, we’ll have a look at some of the basic tools and concepts that allow the Internet to function.

Download Video: VV 24 – Internet Technologies 1

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This is the second in a two-part Video Vocab series on IT and computer vocabulary related to the “next generation” of internet technologies, commonly referred to as Web 2.0.

Download: VV 17 – Web 2.0 (Part 2)

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This is the first in a two-part Video Vocab series on IT and computer vocabulary related to the “next generation” of internet technologies, commonly referred to as Web 2.0.

Download: VV 16 – Web 2.0 (Part 1)

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