VV 46 – The 4 Ps of the Marketing Mix (Part 2)

VV 46 – The 4 Ps of the Marketing Mix (Part 2)

In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.

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Related posts:

  1. VV 03 – Introduction to Marketing Vocabulary
  2. VV 45 – The 4 Ps of the Marketing Mix (Part 1)
  3. VV 37 – Vocabulary: Internet Marketing 1
  4. VV 38 – Vocabulary: Internet Marketing 2
  5. VV 19 – Marketing Vocabulary – Branding (Part 2)